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BtoB

Sharp Electronics eliminates entire U.S. marketing department

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Mahwah, N.J.—Sharp Electronics, the U.S. division of international electronics company Sharp Corp., has eliminated its entire U.S. marketing and communications department, and said it will fill those roles within its individual business units. According to Advertising Age, a BtoB sibling publication, the 12-person department consisting of public relations, advertising, social media, sports marketing and promotions, will be cut. CMO Bob Scaglione also will leave, according to Ad Age. According to tech website ZDNet.com, Sharp Corp. is planning to cut 3,000 jobs, or 15% of its workforce, in anticipation of reporting a net loss of about $1.28 billion for its first fiscal quarter, which ended June 30. Last year, the company lost more than $4 billion.
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