Agency: N/A Market: CIOs
Quick chase: This ad for Sharp's multifunction printer lacks a dominant point of entry. The business meeting superimposed on the printer's flatbed must compete with the image of the man's hand on the control panel. The two images are of roughly equal weight, which doesn't provide much navigation for the reader, who might wrestle with the busy look. Those who find their way into the copy block astride the product shot will find plenty of information about the product's benefits.
Chasers' choice: Goat