×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

Shooting for a better image

QUALITY RESONATES WITH PROSPECTS

By Published on .

Fan Page Generator's Deitch stressed that AOL's documentary-style approach and high-production values are resonating with prospects. He said that in the fourth quarter of 2010 revenue grew fivefold compared with the year-earlier period. “Now when people say, "Why would I want to pay you $2,900 for your product when it seems like I can get the same thing for free?' It's real easy to say, "Do you have someone who goes on location, does a 90-minute video shoot and gives you the ability to show a tour of your office along with testimonials of your clients,' ” Deitch said. AOL StudioNow is currently working on a new product that will align the video platform with inventory on AOL Advertising, Mason said. The software would package the video-production component in geo-targeted ad campaigns offering guaranteed monthly impressions.
Most Popular
In this article: