Fan Page Generator's Deitch stressed that AOL's documentary-style approach and high-production values are resonating with prospects.
He said that in the fourth quarter of 2010 revenue grew fivefold compared with the year-earlier period.
“Now when people say, "Why would I want to pay you $2,900 for your product when it seems like I can get the same thing for free?' It's real easy to say, "Do you have someone who goes on location, does a 90-minute video shoot and gives you the ability to show a tour of your office along with testimonials of your clients,' ” Deitch said.
AOL StudioNow is currently working on a new product that will align the video platform with inventory on AOL Advertising, Mason said. The software would package the video-production component in geo-targeted ad campaigns offering guaranteed monthly impressions.