Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Shorten Your Sales Cycle and Increase Marketing ROI

Published on .

Get your sales and marketing teams working together to increase revenue and maximize efficiency with Pardot's B2B marketing automation software. Pardot will give your business visibility into your website traffic and visitor activity to help identify qualified prospects and create sales pitches laser-focused on their interests.

  • Identify your most qualified leads
  • Automate your marketing and focus on closing the deal
  • Track the success of marketing campaigns
  • Create custom campaign elements like emails templates and landing pages with easy drag-and-drop builders
  • Set up automated drip nurturing campaigns for less sales-ready leads

    Learn more about how marketing automation can generate and qualify leads, shorten sales cycles, and demonstrate marketing accountability. www.pardot.com

  • Most Popular
    In this article: