ShortTail Media develops new video ad platform

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Atlanta—ShortTail Media has partnered with Schematic, a WPP company, and Visible Measures to develop a new video ad platform.

The platform, called Digital 30, provides a way for advertisers to distribute their existing TV commercials across a network of Web sites. The service delivers streaming video ads to users as they read content based on search or headline links. It also provides measurement and reporting of online video ads.

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