Shoutlet raises $6 million

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Madison, Wis.—Social media marketing company Shoutlet Inc. has raised $6 million in additional funding that will enable it to explore location-based social marketing.

The deal, with a second round of financing that now totals $9.2 million, was led by Madison, Wis.-based American Family Insurance, along with existing underwriters Leo Capital Holdings and Origin Ventures.

Shoulet creates customer relationship management tools that are matched to social media, including dashboards to manage activities on Facebook, Twitter and other sites.

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