Show Spotlight: 2008 PGA Merchandise Show

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Owner/producer: Reed Exhibitions
What: PGA of America's annual show for golf industry professionals, including manufacturers
Where: Orange County Convention Center, Orlando, Fla.
Date 2008: Jan. 17-19, 2008
Date 2007: Jan. 25-27, 2007
2008 floor space: 530,00
2007 floor space: 520,000
No. of attendees, 2008: 45,000 (estimated)
No. of attendees, 2007: 45,019
No. of exhibitors, 2008: 1,250
No. of exhibitors, 2007: 1,250
Producer comment: "We used to say if you're part of the golf industry, you need to be at the PGA Show. This year, we found this to be very true because everyone who is part of the golf industry seems to have been here. There was a genuine buzz of excitement throughout the show," said Ed Several, VP-general manager of PGA Golf Exhibitions. "The 2008 PGA Merchandise Show has set the table for an exciting and successful year."
Exhibitor comment: "Our show traffic was extremely high the first day," said Mike Pai, exec VP-marketing at Srixon Sports USA. "Overall, we wrote close to 40% more business this year at the show than we did in 2007."
Breakdown: Exhibitors saw healthy traffic at this well-established show. The schedule of events for the three-day show included product presentations, indoor and outdoor demonstrations, multiple fashion shows, designer panels, teaching clinics, education seminars, career workshops, industry awards and networking receptions.
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