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Show Spotlight: Web 2.0 Expo San Francisco

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Producers: TechWeb and O'Reilly Media What: Trade show and conference for technical, design, marketing and business Web professionals Where: Moscone West Date: April 22-25 Date next year: April 1-3 Floor space: 29,200 sq. ft. Floor space last year: 12,600 sq. ft. No. of attendees: 10,670 No. of attendees last year: 8,513 No. of exhibitors: 169 No. of exhibitors last year: 108 Producer comment: “Companies were initially very excited about [the Web 2.0] concept, and now they're realizing it's not just a one-year trend,” said Jennifer Pahlka, general manager and co-chairwoman of the show. “Now they're getting very serious about it.” Exhibitor comment: “The show has evolved over the past couple of years,” said Megan Ross Ferrell, director of events and promotions at Jive Software. “I'm seeing more people from larger companies who understand the space. Getting to those people is not always easy. [Also] the show is building a name, so it would be odd if we weren't there.” Breakdown: The momentum of the market has fed the growth of the San Francisco show since it, along with shows in Europe and Japan, debuted in 2007. This year, the show floor more than doubled in area to accommodate a 56% jump in the number of exhibitors and a 25% increase in attendance. Its success helped prompt organizers to launch a second U.S.-based show, Web 2.0 New York, set to open at the Javits Center this month. —C.W.
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