Producers: TechWeb and O'Reilly Media
Trade show and conference for technical, design, marketing and business Web professionals
Date next year:
29,200 sq. ft.
Floor space last year:
12,600 sq. ft.
No. of attendees:
No. of attendees last year:
No. of exhibitors:
No. of exhibitors last year:
“Companies were initially very excited about [the Web 2.0] concept, and now they're realizing it's not just a one-year trend,” said Jennifer Pahlka, general manager and co-chairwoman of the show. “Now they're getting very serious about it.”
“The show has evolved over the past couple of years,” said Megan Ross Ferrell, director of events and promotions at Jive Software. “I'm seeing more people from larger companies who understand the space. Getting to those people is not always easy. [Also] the show is building a name, so it would be odd if we weren't there.”
The momentum of the market has fed the growth of the San Francisco show since it, along with shows in Europe and Japan, debuted in 2007. This year, the show floor more than doubled in area to accommodate a 56% jump in the number of exhibitors and a 25% increase in attendance. Its success helped prompt organizers to launch a second U.S.-based show, Web 2.0 New York, set to open at the Javits Center this month. —C.W.