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Owner/producer: Cygnus Expositions

What: Annual West Coast conference and trade show for firefighters and emergency professionals that marked its fifth anniversary this year.

Where: San Diego Convention Center

Date 2007: Feb. 25–March 1

Date 2008: Feb. 3–7

2007 floor space: 98,200 net sq. ft.

2006 floor space: 87,200 net sq. ft.

No. of attendees in 2007: 6,943

No. of attendees in 2006: 6,700

No. of exhibitors in 2007: 350+

No. of exhibitors in 2006: 335+

Producer comment: "This year we had a lot of expansion, a lot of new companies coming in," said Mary Velline, show manager. "We have a very extensive conference program. This is [Firehouse World's] largest attraction."

Exhibitor comment: "It gets us in the door," said Joe Verrill, West Coast regional service manager at American LaFrance, a manufacturer of emergency vehicles. The event helps the company make contact with committees preparing to make large purchases, he said.

Breakdown: Training, seminars and networking opportunities draw an increasing number of emergency personnel each year. Exhibitors interested in reaching out to fire officials and purchasing committees help increase the size of the largest fire event on the West Coast.

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