Owner/producer: CMP Technology
What: Annual conference and trade show for the software development industry
Where: Santa Clara (Calif.) Convention Center
Date 2008: March 3-7
Date 2007: March 19-23
2007 floor space: Approximately 9,000 sq. ft.
2006 floor space: Approximately 7,500 sq. ft.
No. of attendees, 2007: 3,000
No. of attendees, 2006: 2,700
No. of exhibitors, 2007: 64
No. of exhibitors, 2006: 51
Producer comment: "The show is all about very high-quality content," said Izora Garcia De Lillard, conference director. "This was the most comprehensive curriculum ever put together for the show."
Exhibitor comment: "Attendees know they're going to get practical course work," said Erin Curtis, director of product marketing at software developer Electric Cloud. "You get people who are there to learn. As an exhibitor, that makes them more receptive to us at the booth."
Breakdown: This conference-focused event marked its 20-year anniversary with the expansion of its already robust educational arm, drawing increased numbers of exhibitors and attendees to the show. More than 70% of attendees said they attend only this event, organizers said. —C.W.