SicolaMartin rebrands as Y&R Austin

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New York—SicolaMartin, Austin, Texas, which has been a subsidiary of Y&R since 2001, is being rebranded as Y&R Austin. The agency will continue to be led by Cherie Cox, who had been CEO of SicolaMartin and will now be CEO of Y&R Austin. The agency will be fully integrated into the Y&R North America network.
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