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SIDEBAR: How to get the most from links

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How can you get the most from hyperlinks on your Web site? Here are some suggestions:

  • Link to business partners, suppliers and collaborators. Try to link to pages on their sites describing your relationship.

  • When good news about your company is published on a free Web site, link to it.

  • Reciprocate links with customers and good sources of information on your industry.

  • Don't reciprocate with everyone who asks. Investigate their sites and see if links are in your interest.

  • Provide links in context with other information, rather than on a separate "favorite links" page.

  • Link only where it's in your best interest to do so.

  • If you're concerned about losing users through hyperlinks, use the command "target=new" to open a new browser window to the link.
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