How can you get the most from hyperlinks on your Web site? Here are some suggestions:
Link to business partners, suppliers and collaborators. Try to link to pages on their sites describing your relationship.
When good news about your company is published on a free Web site, link to it.
Reciprocate links with customers and good sources of information on your industry.
Don't reciprocate with everyone who asks. Investigate their sites and see if links are in your interest.
Provide links in context with other information, rather than on a separate "favorite links" page.
Link only where it's in your best interest to do so.
If you're concerned about losing users through hyperlinks, use the command "target=new" to open a new browser window to the link.