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SIDEBAR: Tips on finding the right developer

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  • Talk to references; be wary if they are unavailable.

  • Make sure the vendor can articulate your business objectives and strategies and is interested in how you can integrate a site with your overall marketing plan.

  • Determine the stability of the developer. Will it be able to respond to your needs quickly with customer support?

  • Make time for a live demonstration, and ask question to understand why a particular technology or design was created; was it appropriate for the targeted audience?

  • Determine whether the developer can provide detailed Web site access reports. If collecting data about visitors is important to you, make sure your vendor is set up to do this.
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