Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Siebel to launch TV ad campaign

Published on .

San Mateo, Calif.--Siebel Systems will launch an international TV advertising campaign beginning April 19.

Siebel Systems said it is "specifically targeting corporate decision-makers who identify with the need to improve customer service and drive revenues in their organizations, and who may be considering a customer relationship management (CRM) software solution."

The campaign, the company said, has a lighter, more humorous tone than its past positioning.

Spots in the U.S. will appear on MSNBC, CNN Headline News, CNBC and ESPN; in the Asia-Pacific region on CNBC Asia, Australia and Nikkei; and in Europe on CNBC Europe. The ads will run until the end of June.

--Carol Krol

Most Popular
In this article: