Siebel taps eLoyalty as premier partner

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San Mateo, Calif.--Siebel Systems Inc. tapped eLoyalty Corp., a customer loyalty software integration and consulting firm, as a premier partner for the Siebel Alliance Program. The deal is a boon for Lake Forest, Ill.-based eLoyalty, which gains de facto access to Siebel's strong marketing department, which specializes in promoting the company's call center and sales-force automation technologies. Siebel has been busy lining up partnerships in recent months. In June, it signed a broad-ranging deal with KPMG Consulting Inc. to develop and market e-business software, including broadband platforms.
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