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BtoB

Siegel+Gale appoints director of simplification group

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New York—Strategic branding firm Siegel+Gale on Wednesday announced the appointment of Cynthia Reggio as director of the agency’s simplification group. The group is responsible for simplifying clients’ brand messages, building Web interfaces and translating complex data and research into simple, dynamic content. Reggio was previously senior strategist at Siegel+Gale, which is part of the Omnicom Group.

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