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Siegel+Gale hires global director of simplification

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New York—Branding agency Siegel+Gale announced the hiring of Lee Rafkin as global director of simplification. Rafkin was previously president of Rafkin & Co., a strategic brand consultancy. In his new position, he will lead Siegel+Gale’s simplification practice, which focuses on optimizing customer experiences across all communications channels.
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