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BtoB

Siegel+Gale introduces Eyeopener brand decision analyzer

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New York—Brand strategy agency Siegel+Gale introduced the Eyeopener brand decision analyzer, a research tool to help marketers calculate return on brand investment. Eyeopener models the way customers make brand decisions, provides competitive brand scorecards and identifies key drivers of brand preference. The product was unveiled at THE Conference on Marketing in Naples, Fla.
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