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BtoB

Siegel+Gale names Blackett chairman of U.K. office

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London—Brand consultancy Siegel+Gale announced the appointment of Tom Blackett as chairman of its U.K. office.

Blackett was formerly group deputy chairman of Interbrand, where he worked for 25 years. “Tom has been in the industry long enough to know the difference between strong, effective brand building and the expensive, inefficient navel gazing that are the hallmarks of too many so-called brand consulting assignments. We’re thrilled he’s chosen to join us at this exciting point in our development,” said Fred Burt, managing director of Siegel+Gale in the U.K., in a statement.

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