New York--E-services and branding company Siegelgale, New York, said Friday that David Webster has been appointed managing director of New York operations. The move follows five years of work building the e-services arm of the 30-year-old company, where Webster worked on such accounts as Kodak Co., Citibank, Ernst & Young L.L.P. and The Weather Channel. The move follows the May appointment of Bob Horne to manage Siegelgale's global advertising practice. A former Associated Press staffer, Webster will report to Siegelgale President Scott Lerman.