E-services company Siegelgale said Wednesday it will launch a broadband and wireless group. Siegelgale, one of the leaders in creating brand identity for companies, said Michael Megalli would head up the new group, based in New York. Megelli had been working in Siegelgale's telecommunications practice. The company already has some experience developing brand strategies for wireless clients, including European wireless portal Iobox. To support the new division, Siegelgale has published a special wireless report in its latest eVoice newsletter, which features predictions on wireless' future and commentary from Megalli.