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BtoB

Siemens to launch $145 million campaign

Published on .

Munich, Germany—Siemens this week will debut an estimated $145 million global ad campaign designed to raise awareness of the company’s core businesses.

The campaign, which includes print, online and out-of-home, was created by Ogilvy New York and Ogilvy Frankfurt.

The campaign, with the tagline “Siemens answers,” is designed to show how the company provides solutions across its core businesses of health care, energy and the environment, and industry.

“The goal of the campaign is to get people to understand Siemens better,” said Tom Haas, Siemens CMO.

The campaign will kick off Thursday with a four-page “manifesto” ad that will run in national newspapers including The New York Times, USA Today, The Wall Street Journal, and Washington Post. Ads will also run in BusinessWeek, Forbes, Fortune, Newsweek, Time and U.S. News & World Report.

—Kate Maddox

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