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Siemens rolls out new ‘Answers’ ads

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New York—Siemens this week introduced new ads that are part of its “Siemens Answers” campaign, which was launched two years ago in the U.S.

The new ads, developed by Ogilvy North America, New York, include TV, print and online, and are designed to show how Siemens provides solutions across health care, energy and manufacturing to help rebuild the U.S. economy.

“We are looking to take advantage of the emphasis that is being put on the stimulus package and rebuilding the American infrastructure,” said Tom Haas, CMO of Siemens. “We want to raise awareness of some of the solutions Siemens has that can be addressed with many areas of the stimulus package.”

Print ads are running this week in publications including The New York Times, USA Today, The Wall Street Journal and The Washington Post. Online ads are running on companion online sites, and TV spots will debut next month.

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