Siemens & Total Security

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“Last year in North America, a large geographically focused opportunity presented itself. We created an online surround strategy with multiple channels and devices to place ads within a 50-mile radius of the city that housed our prospects. Our goal was to concentrate our budget to get maximum effect. It worked. We not only won the business [but] as an offshoot generated a sixfold increase in qualified leads in the region. We have since applied this lesson globally in Brazil, India, Spain and other countries where we are looking for cost-effective ways to build our presence. There have already been strong results. What we've found is business decision-makers in emerging countries are often more Web-connected than in mature countries. Informed decision-makers are looking for the right companies. As a result, there have been significant increases in views of Siemens Enterprise Communications' white papers, videos and other materials. And, overall, we've found our cost per click to be very cost-effective.” —Katrina Lowes, VP-global marketing programs, Siemens Enterprise Communications “We have been tracking traffic and conversion rates of multiple nonbranded queries for both SEO and paid search purposes for several years now with our partner, Pure Visibility. In the bulletproof glass industry, it is not only important to reach the customer but to explore new markets and applications constantly. By examining traffic sources, we have discovered new market opportunities in the Caribbean, Europe, and new applications with high-end homebuilders in California, based solely on the review of geographies and search terms from incoming traffic. Our monthly online sales have increased from $20,000 to $200,000 per month in the first year, and we've seen a 120% increase in nonbranded traffic, gaining and maintaining a "page one' ranking for target keywords in Google, thanks to the data we've uncovered.” —Jim Richards, VP, Total Security Solutions
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