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BtoB

Sign Off: Investigating the Investigators

By Published on .

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“What we see is that we’re content providers, and content spread across platforms,” said Ferrugia. “Its content people want to know about. When they watch our broadcast, they’re not disappointed. We didn’t waste their time. We didn’t build them up for something and tell them the chewing gum was expired. If you can continue to produce quality through the downturn, then on the upturn, people are going to come to understand that your brand is quality. It’s what you do in the worst of times that makes you shine.”
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