Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Silverpop to acquire Avalon assets

Published on .

Atlanta--Silverpop Systems Inc. announced it will acquire e-mail marketing and software technology assets from Avalon Digital Marketing Systems Inc. Avalon was compelled to make the sale as part of its restructuring. While terms of the sale were not disclosed, the two companies have agreed to work together on cross-selling technologies and licensing agreements. Avalon will continue to market Web design and software solutions to small-business customers but has said it will discontinue its seminar business and lay off 45 employees.
Most Popular
In this article: