BtoB

Silverpop to acquire Avalon assets

Published on .

Reprints Reprints

Atlanta--Silverpop Systems Inc. announced it will acquire e-mail marketing and software technology assets from Avalon Digital Marketing Systems Inc. Avalon was compelled to make the sale as part of its restructuring. While terms of the sale were not disclosed, the two companies have agreed to work together on cross-selling technologies and licensing agreements. Avalon will continue to market Web design and software solutions to small-business customers but has said it will discontinue its seminar business and lay off 45 employees.
In this article:
Most Popular