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BtoB

Silverpop acquires demand generation company

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Atlanta—E-mail marketing company Silverpop announced it has acquired Vtrenz, a marketing campaign automation and lead management company. Financial terms of the deal were not disclosed. The acquisition gives Silverpop access to Vtrenz's campaign automation technology, which offers integration with salesforce.com and Microsoft Dynamics CRM, along with multichannel integration across Web sites, forms, e-mail and direct mail.
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