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BtoB

Silverpop acquires PlacePunch

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Atlanta—Marketing automation and email marketing company Silverpop has acquired PlacePunch, a provider of location-based marketing services. Terms of the deal were not disclosed. PlacePunch's technology enables check-ins across various social networks, including Facebook, Foursquare and Twitter. It also offers rewards programs for checking in and contests to drive visits, according to Silverpop.
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