Silverpop adds SeeWhy abandonment tracking tool

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Atlanta—Online marketing automation company Silverpop has added to its e-mail service a Web site abandonment tracker tool from SeeWhy Inc. to automate e-mail remarketing.

SeeWhy’s Abandonment Tracker Pro, added to Silverpop Engage Transact, offers real-time remarketing via e-mail immediately following abandoned sessions, such as when visitors leave white paper or newsletter signup pages before completing all the fields.

Remarketing quickly to such Web site visitors can increase conversion by up to 50%, according to the companies.

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