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Silverpop adds Universal Behaviors data tracking

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Atlanta—Silverpop, a digital marketing technology company, announced the rollout of Universal Behaviors, a data-tracking feature to help marketers deliver relevant messages to users based on online behavior. Universal Behaviors is offered as part of Silverpop's Engage marketing automation software platform. It provides marketers with a real-time stream of data on online behavior that can be used to optimize online campaigns.
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