Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Silverpop to debut enhanced Engage marketing tool

By Published on .

Atlanta—Online marketing company Silverpop Systems will introduce a new product that combines the attributes of its two main marketing solutions, Engage B2B and the consumer-oriented Engage platform. The new Engage 8 will offer the CRM, marketing automation, lead management and lead nurturing solutions of the b-to-b product combined with the e-mail and social tools of the b-to-c marketing solution, according to the company. A company spokesman said Silverpop would continue to support the separate Engage B2B and Engage products, but that these eventually may be phased out to focus on the new Engage 8.
Most Popular
In this article: