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Silverpop debuts Email Insights app

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Atlanta—Digital marketing technology provider Silverpop has launched Email Insights, an application that enables marketers to preview emails in 30 different email clients. The app is integrated with email analytics provider Litmus and allows marketers to see how emails will render in desktop-oriented applications as well as on mobile platforms. The new product also helps marketers determine their recipients' device preferences to improve the customer experience and conversion rates, the company said in a statement.
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