Silverpop integrates with Salesforce Chatter feature

Atlanta—Marketing e-mail service provider Silverpop has developed an application that integrates with Salesforce.com's Chatter social networking service for business.

Silverpop's Engage App, available on Salesforce's ChatterExchange, provides Silverpop customers with various marketing options based on Chatter's social feed, including automatically generating Chatter posts when a prospect downloads a file, submits a Web form, reaches a pre-determined lead score or enters a lead-nurturing program, Silverpop said.

Salesforce Chatter, introduced in June as the “Facebook for the enterprise,” automatically feeds real-time news streams and sales updates. In addition, users can form groups and post messages on each other's profiles for project collaboration.