Silverpop's Engage App, available on Salesforce's ChatterExchange, provides Silverpop customers with various marketing options based on Chatter's social feed, including automatically generating Chatter posts when a prospect downloads a file, submits a Web form, reaches a pre-determined lead score or enters a lead-nurturing program, Silverpop said.
Salesforce Chatter, introduced in June as the “Facebook for the enterprise,” automatically feeds real-time news streams and sales updates. In addition, users can form groups and post messages on each other's profiles for project collaboration.
