Silverpop to launch enhanced Engage marketing tool

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Atlanta—Online marketing company Silverpop Systems will launch a new product that combines the attributes of its two main marketing solutions, Engage B2B and the consumer-oriented Engage platform.

The new Engage 8, to be announced officially next week, will offer the CRM, marketing automation, lead management and lead nurturing solutions of the b-to-b product, combined with the e-mail and social tools of the b-to-c marketing solution, the company said.

A company spokesman said Silverpop would continue to support the separate Engage B2B and Engage products, but that these eventually may be phased out to focus on the new Engage 8.

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