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Silverpop launches advisory services division

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Atlanta—Marketing automation and email service provider Silverpop Systems has introduced a new marketing consultancy unit called Product Advisory Services. According to Silverpop, the division will consult on marketing automation configuration and implementation; content and database services; marketing integration; and reporting services. Last fall, Silverpop acquired PlacePunch, a provider of location-based marketing services that enables check-ins across various social networks, and offers rewards for doing do.
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