BtoB

Silverpop lead-management app introduces graphical interface

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Atlanta—Online marketing company Silverpop Systems has added a drag-and-drop graphical interface to its Silverpop Engage B2B demand-generation application for easier visualization of the marketing-sales funnel.

Engage BtoB (formerly called Vtrenz, prior to the company’s acquisition of Vtrenz Inc. in 2007) now allows users to create and visualize campaign flow, graphically showing sales lead pathways from inquiry to conversion. Campaign tracking can include single-track drip programs to complex multiple-track campaigns with yes/no decision points, automatically moving prospects down appropriate paths, according to the company.

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