Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Silverpop makes e-mail campaigns more social

Published on .

Las Vegas—Silverpop, an Atlanta-based e-mail services provider, has released Share-to-Social, a feature that allows its clients to turn e-mails into socially enabled viral messages.

Introduced at the Direct Marketing Association’s annual conference and exhibition here, Share-to-Social allows marketers to place links in their e-mail messages, enabling recipients to post messages to their profile pages on social networking sites such as Facebook or MySpace for review and comment.

A reporting service allows marketers to see which of their e-mail messages have gone viral.

—Christopher Hosford

Most Popular
In this article: