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Silverpop makes e-mail campaigns more social

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Las Vegas—Silverpop, an Atlanta-based e-mail services provider, has released Share-to-Social, a feature that allows its clients to turn e-mails into socially enabled viral messages.

Introduced at the Direct Marketing Association’s annual conference and exhibition here, Share-to-Social allows marketers to place links in their e-mail messages, enabling recipients to post messages to their profile pages on social networking sites such as Facebook or MySpace for review and comment.

A reporting service allows marketers to see which of their e-mail messages have gone viral.

—Christopher Hosford

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