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BtoB

Silverpop unveils new ad campaign

Published on .

New York—Silverpop, which provides an engagement marketing platform, has unveiled a new ad campaign and corporate positioning.

The campaign, developed by Stein Rogan+Partners, New York, has the tagline, “From first click to lifetime customer.” The integrated campaign is designed to show the breadth of Silverpop’s offerings for online marketers.

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