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BtoB

Silverpop upgrades e-mail marketing product

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New York—Silverpop has released an upgraded version of its e-mail marketing product with several enhancements.

Silverpop Marketer 5.0 will now enable clients to aggregate results across several mailings in order to compare effectiveness.

Clients can also view click-through reporting that visually represents the e-mail creative with color-coded performance data alongside it to easily weigh the most effective creative executions.

"It helps you understand customer behavior," said Elaine O'Gorman, VP-strategy at Silverpop.

—Carol Krol

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