Agency: TBWA, New York
Market: Business travelers, corporate travel managers
Quick chase: Singapore Airlines transports readers to the lap of luxury—the new business class section onboard its Boeing 777-300ER aircraft. The seats are the size of daybeds and appear to be wider than an entire row of seats in the section of planes the Chasers are accustomed to. Not only does it look spacious, but the service appears gracious. The headline/image combination is on the mark.
Chasers' choice: Gloat