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BtoB

New site looks to bank on down markets

Published on .

New York--Individual Investor Group Inc. on Tuesday announced that it has launched ShortInterest.com, a Web site designed to help investors make money off the current downward slope in stocks. The Web site features proprietary editorial content from the Individual Investor Group's research analysts, interest data from the major exchanges and screening and charting tools provided by Telescan Inc. Each month, via its print, online and newsletter products, Individual Investor Group reaches nearly 3 million people who are highly affluent and open to investing in the Internet.
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