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Site traffic, sales still key in Web measurement

Published on .

Chicago--While more sophisticated ROI metrics are available to companies that sell their products online, site activity/traffic and sales are still the primary data measured by 84% of sites recently surveyed by E-tailing Group Inc. Fourteen percent of respondents could not pinpoint conversion rates and 43% could not provide shopping cart abandonment numbers, according to the results of the study released Thursday.
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