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BtoB

Sitecore launches online marketing suite based on content management

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San Francisco—Web content management company Sitecore has introduced a new product aimed at helping marketers track and understand online visitors.

The Sitecore Online Marketing Suite enables content editors to profile content, establishing relevancy for segmentation analysis and delivery. The software then automatically develops profiles of site visitors based on browsing behavior, geographical IP identification and data collected through forms and survey submissions to deliver targeted, action-orientated content and offers, according to the company.

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