San Antonio—Following the announcement of disappointing earnings and revenue at direct marketing company Harte-Hanks, Gary Skidmore, the company's president-direct marketing, will step down at the end of the month.
Skidmore has been with Harte-Hanks since 1994 when it acquired Select Marketing, the company he founded. Larry Franklin, Harte-Hanks chairman-CEO, will assume leadership of the direct marketing business. In a statement, Skidmore said he will pursue charitable endeavors and new-business opportunities.
Earlier this week, Harte-Hanks said it is projecting a net loss for its second quarter ended June 30, and made particular note of weaker direct marketing revenue from its high tech, pharmaceutical and financial services customers. Franklin also pointed to disappointing results from the company's Shoppers local-advertising division.