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Skift launches subscription data service

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New York—Skift, a news and information website for travel industry professionals, has launched SkiftIQ, a subscription competitive intelligence service. On the Skift website, founder Rafat Ali wrote that the initial offering, which he called the1.0 version, provides competitive metrics on travel companies’ activities on social media sites Facebook, Instagram, Twitter and YouTube. Competitive metrics are organized by travel sector, including airlines, hotel brands, cruise lines, travel and tour providers, online booking sites and destinations. “As we build SkiftIQ, we will add other digital ‘lenses’ beyond social—mobile, online, video, search, reviews, ad spend and others—to make it the ultimate competitive insight dashboard for all of travel,” Ali wrote. All-access subscriptions for SkiftIQ are currently available for $49.95 per month.
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