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BtoB

SkyTeam launches new global ad campaign

Published on .

Paris--SkyTeam, the international airline alliance made up of Aeromexico, Alitalia, Air France, CSA Czech Airlines, Delta and Korean Air, on Thursday announced an $18 million ad campaign. The campaign will include ads in both business and consumer publications, starting April 15. The ad agency BETC Euro RSCG created the "Caring Hands'' campaign, which touts the alliance's focus on passengers.
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