Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


SkyTeam launches new global ad campaign

Published on .

Paris--SkyTeam, the international airline alliance made up of Aeromexico, Alitalia, Air France, CSA Czech Airlines, Delta and Korean Air, on Thursday announced an $18 million ad campaign. The campaign will include ads in both business and consumer publications, starting April 15. The ad agency BETC Euro RSCG created the "Caring Hands'' campaign, which touts the alliance's focus on passengers.
Most Popular
In this article: