BtoB

Slack Barshinger opens West Coast office

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Chicago—B-to-b agency Slack Barshinger announced the opening of a West Coast office in Palo Alto, Calif.

Also, the agency has hired Jay Fiore as VP-partner and general manager of the new office.

Fiore was previously director of marketing at eBay Business, where he led marketing for the online auction’s company b-to-b segment. Slack Barshinger serves as eBay’s b-to-b agency.

Fiore will lead the agency’s efforts to attract top b-to-b marketing talent and develop assignments and client relationships on the West Coast.

—Kate Maddox
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