Chicago—B-to-b agency Slack Barshinger announced the opening of a West Coast office in Palo Alto, Calif.
Also, the agency has hired Jay Fiore as VP-partner and general manager of the new office.
Fiore was previously director of marketing at eBay Business, where he led marketing for the online auction’s company b-to-b segment. Slack Barshinger serves as eBay’s b-to-b agency.
Fiore will lead the agency’s efforts to attract top b-to-b marketing talent and develop assignments and client relationships on the West Coast.—Kate Maddox