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BtoB

Slack Barshinger picks Ritter as VP-direct and relationship marketing

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Chicago, Ill.—Slack Barshinger, a b-to-b marketing communications agency, announced that veteran b-to-b direct marketer Joan Ritter has been named VP-direct and relationship marketing. Ritter was previously director of marketing and product development for DM2-DecisionMaker Media Management, a b-to-b list company and a subsidiary of Reed Business Information. Before that, she spent seven years as senior VP-group account director at Draft Worldwide, Chicago.

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