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BtoB

Sloan Group rolls out TransitChek campaign

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New York--The Sloan Group on Monday launched a print and outdoor advertising campaign for TransitCenter's TransitChek, a pre-tax employee benefit program for employees who use mass transit. The campaign will target employees of companies that offer the TransitChek program. A b-to-b phase of the campaign, including cable and local TV spots targeting employers, will be launched March 1.
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